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Kidd Kraddick in the Morning Blog



Weekdays 5am-10am, it's Kidd, Kellie, Big Al, J-Si and Jenna!
 
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Viral Video: Abercrombie and Fitch gets a brand readjustment


Abercrombie & Fitch may need to do some damage control after a statement made by CEO, Mike Jeffries is coming back to haunt them. In a magazine interview, Jeffries talked about the type of people they want wearing the Abercrombie & Fitch brand:

"In every school there are the cool and popular kids, and then there are the not-so-cool kids," he says. "Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either…

That's why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

(Click here to read the full article)

So, in response to Jeffries' blatant exclusion of so many people, L.A. writer, Greg Karber started a Twitter movement (#Fitchthehomeless) that hopes to re-adjust the Abercrombie & Fitch brand! What do you think?

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J-Si's Blog: Just a lil sprinkle of bad luck


Around this time last year, we had a tree fall on our old house… almost to the day. Well, to celebrate the one year anniversary, the bad luck gods sent us a gift. I got a frantic text from Kinsey yesterday informing me that there were firefighters behind our house because a transformer blew up. Those can be pretty loud, and it definitely woke Cason up, and started a small fire that could have caught our fence and neighbors fence on fire. Luckily, we live pretty close to the fire station, and they got there in time to take care of the fuego.

Now, I know what you are thinking: what the heck was Optimus Prime doing behind my house, and what caused him to blow up? I have no idea. I tried to get some answers from the firefighter, but he just laughed, and did not reply. I am thinking it is some sort of government secret that I am not allowed to know about… OoooooBAMA!

Luckily, there was no damage to the house, and nobody was hurt. I just hope there are no more fights between cars that turn into huge robots behind my house. I wonder if they got into a huge argument and said, "let's meet behind J-Si's house at 8 am to take care of this!" Seriously, what happened to meeting at the park by a huge tree? Plenty of room to take care of business there. Oh well. Also, to answer your question: no, I am not on drugs.

noOh and don't worry, that was not the only bad luck sprinkle. Apparently, Cason has hand, foot, and mouth disease. What is it? Some disease that causes your lil one to get a rash and blisters all over their body. This is why Cason has not been sleeping. I would tell you more, but the doctor we saw yesterday was a huge jerk. Our doc was busy, so they had another one see Cason. By the way, if you happen to be a pediatrician… shouldn't you love children? Wouldn't you be an extremely warm and welcoming person to the lil ones? Our usual doctor sure is. This guy was just cold, and as clearly annoyed that Cason was crying. Of course he's crying, he has blisters on his hands, mouth, and feet. He's getting poked. Your touching him with cold hands, and a cold stethoscope. The doctor didn't really describe what the disease is… we actually had to go home and look it up because doc was a fan of the one word answer. He basically said: "he has hand, foot, and mouth disease." Then we asked how we take care of it, what meds to buy, what could happen, how to avoid it in the future, and so on. He responds with, "just give a little TLC," as he walked out the room. No handshake, no "let us know how he's doing", no high five for Cason… nothing. The man was walking around looking all morose, as if he were working in a funeral home. Geez. At least the nurse came back in, smiled at Cason, and gave him a sticker.

So, how did Cason get this? Because we took him to a company that babysits a bunch of kids. This is when having family in town would really help with the whole keeping a baby healthy and away from weird illnesses.

- J-Si

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In Studio: Timeflies freestyles in the Canalside Lounge

Check out Timeflies freestyle rap with the help of the cast shouting out topics!

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Trey's Nipple Punishments

A production member misspelled a word on Kidd's prep sheet yesterday and quickly threw another production member else under the bus for the mistake. Watch as Trey gets the punishment he deserves!

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Big Al's rapping fail

Big Al Mack attempts to freestyle rap, and he doesn't do all that great! But hey, give him a break...his brain is full!

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Must Be Nice Guy has SARS

Our friend Mr. Must be Nice guy is such a downer. Today, he called us to talk about his recent health issues, car problems, and living in a Starbucks bathroom!

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Kinsey wants Cason to protect the house [VIDEO]



Kinsey called into the show to talk to J-Si about why their son Cason needs to learn how to protect the house when J-Si is at work!

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Topics : Human Interest
People : Cason




 

Big Al's leather overalls [VIDEO]

We learn something new about Big Al everyday. Today he tells us he once owned a pair of baby blue, leather overall shorts! WOW...fashion violation!

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Viral Video: "Hero" high school student goes off on teacher [VIDEO]



As he's getting kicked out of class, a fed up high school student takes the opportunity to educate his teacher on what he thinks she's doing wrong in the classroom.

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Kidd and Big Al make battery jokes [VIDEO]

Kidd and Big Al Mack came up with jokes on the spot about batteries...And what's funnier than battery jokes?

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Big Al sings a Prince song while listening to a Pink song [VIDEO]

Big Al is so random! When he hears his new favorite song "Just Give Me A Reason" by Pink ft. Nate Ruess he has to sing Prince's "Little Red Corvette." RANDOM!

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Viral Video: Cleveland Hero Charles Ramsey gets Songified [VIDEO]

Charles Ramsey, the guy who helped rescue the three kiddnapped women in Cleveland is now an internet sensation. So, of course it didn't take long for him to get autotuned!

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Kinsey calls the show to talk about J-Si's trip to Rhode Island [VIDEO]



J-Si's pregnant wife Kinsey calls the show to talk to J-Si about his trip to a wedding in Rhode Island over the weekend and she comes up with a great new way expecting parents can exercise!
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Locations : Rhode Island
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Redneck Weddings [VIDEO]

Honey Boo Boo's parents just got hitched...and we wanted to know what is the craziest thing you've ever seen at a redneck wedding?

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Ed Sheeran hangs out with Kidd [VIDEO]

In a hotel room exclusive interview, Ed Sheeran talks to Kidd about being on tour with Taylor Swift, what's in store for his next album and the big project for his future that he's spending his money on!

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Kinsey calls the show to talk about her baby shower plans [VIDEO]


J-Si’s wife Kinsey called into the show today to talk about her plans to have destination baby shower for baby #2, how great her hubby is at his job, and why she is so hot.

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Jenna's Blog: Just as I try to get domesticated


Every now and then I have thoughts about decorating my condo, baking a pie from scratch, maybe organize the plethora of photo albums. After my nap, I tell myself. Then I go to the gym, the dog park, Whole Foods and maybe online shop. Actually these days it's more like putting things into my online shopping cart and falling asleep before checking out. Why can't I get into the home stuff? I know it's in me somewhere…I think. It's almost like someone you haven't seen in so long you start to forget what they look like.

roomPost college, I moved in with my boyfriend at the time who was in law school. Being a journalism major and living in Cleveland, I didn't have the easiest time finding a job. Actually for nearly a year I didn't have a job. I volunteered at the hospital a few days a week and sat around the apartment cooking and having my own HGTV parties. You know the kind where you watch how to make a headboard or how to turn that plain IKEA dresser into something cool. I was like a Martha Stewart without the grace. Anyhow, I didn't find that lifestyle particularly fitting for me. I wanted to work and feel like I had a greater purpose. Grass is always greener right? Well, in this case it actually was greener. I love working and I can't imagine not. Even on those days I feel beatdown by the 3:30 a.m. alarm, get shitty comments on my Facebook wall, then leave work feeling untalented and lost, I still recognize that this is the path for me. Perspective gave me that. Back to my domestication handicap though. I blame Instagram for my low domestic-esteem. That's a word I just made up for feeling bad about my lack of interior design and cooking abilities. I sift through photos of stunning apartments-even ones done on the cheap. I really hope I am bad at this because I don't have the time to care, not because I am just plain bad. I'd love a new bed, but do you know how many training sessions and dinners I can get out of that money? Lots is the answer. Maybe by 30 I will get around to making my house a home…maybe.

- Jenna

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Kidd wants to be a hypnotist [VIDEO]

Kidd has a really hard time sleeping sometime and now that he's getting older he wants to go down some new career paths! He's thinking of being a hypnotist!

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