Here's an interesting way to get some attention to a public service announcement.
The folks at Nestle Fitness created a campaign called #CheckYourSelfie for Breast Cancer Awareness month.
The theme of the promo is simple: "Your breasts are checked out every day."
To prove that, they fixed a small camera on the partially exposed bra of an actress who then goes about her daily business, all the while recording the folks who glance at or even ogle her breasts. The video's under 90 seconds long and shows three dozen check-out instances.
Others are checking yours. "So, when was the last time you checked your own?"
Check out the promotional video... And then the explanation of the whole thing below that.
On Wednesday, just two days after playing his final baseball game at Fenway Park in Boston, Derek Jeter has launched his new enterprise.
He's the founding publisher of a digital company called The Players' Tribune. A web site where athletes can tell their stories.
All throughout his farewell MLB tour, Jeter was criticized – okay, not all the time, but often enough – for not showing a lot of emotion.
In a statement released about the new venture, he says he's not a robot. "Neither are the other athletes who at times might seem unapproachable. We all have emotions. We just need to be sure our thoughts will come across the way we intend."
It will be a way, he says, for athletes to connect with fans, without any filters.
At first, it sounds like something played strictly for laughs.
Ashton Kutcher, pretending to be a product engineer for Lenovo, conducting focus groups to get feedback on the company's products.
You figure he'll goof around, put the members of the focus groups in awkward situations, and then reveal that they've been pranked.
Not so. In this clip with a group of seniors, Ashton manages to keep the conversation light and flowing without pushing for laughs, so the laughs come from the participants and the situation with Ashton simply riding herd.
Nicely played, Mr. Kutcher. And Lenovo.
This is the first in a weekly series, so be sure to go back and catch some more.
"… I can't relocate. I have two babies under 4. Being a mother and wife comes first and I just can not uproot my children and separate the family by moving away. I will miss this job desperately and wish everyone the absolute best."
Nice simple sweet resignation letter.
Not the stuff Hollywood is used to.
The producers are probably sitting in a bungalow right now, trying to figure Alyssa's angle in all this.
Just in time for Halloween, archaeologists claim that they've discovered a dungeon that held Vlad the Impaler.
Vlad, in case you missed that day in whatever class teaches these things, was the real-life inspiration for Dracula.
The dungeon was found in Tokat Castle in Turkey, where Vlad was held by the Turks as a political prisoner in the 15th century.
One of the archaeologists on the dig said that the castle is "completely surrounded by secret tunnels. It is very mysterious. It is hard to estimate in which room Dracula was kept, but he was around here."
Sounds less like an historical find than a prelude to a haunted castle tour, doesn't it?